Journal of International Business and Management Studies

The incidents of gaming addiction have gone up recently with PUBG mobile entering the online gaming arena. Since the game has become more accessible with the mobile version and is now also available for PlayStation, the number of hours gamers are spending with it is extremely high. This has brought a drastic change in their behavior towards other humans. Moreover, youngsters are neglecting their studies and focusing only on playing games with their friends. In some cases, the college-going students have indulged in 'groupies' due to the game as they carried the battle of PUBG outside the gaming world into real-life. While playing PUBG, the players are engrossed in a different world and pay no attention to their surroundings.